John Arnott II

CEO, Content First Marketing

Content First Marketing
Topic: “Nurture Marketing: How to Take Your Networking to the Next Level”
Audience: Small and medium-sized business owners
Territory: Dallas/Fort Worth – Collin, Dallas, Denton, Rockwall and Tarrant counties

There are tech guys and then there are digital marketing guys, but it’s not often you find one like John Arnott who combines the best of both.

After starting, growing and selling three IT services businesses, John established Content First Marketing in 2013 to help small business owners grow and navigate digital marketing so they can nurture prospects into leads, turn leads into opportunities and transform opportunities into new customers.

John had previously been co-founder, partner and Director of Consulting of WaveTwo, LLC, which provided business intelligence, managed it services, healthcare technology and market intelligence systems. After the company’s sale to Konica Minolta Business Solutions, John’s role changed to Director of Sales for Dallas/Fort Worth and National Director of Healthcare Information Systems.

Before that, John was CIO for Cirrus Health (now Avere), which developed, acquired and transformed physician owned hospitals. Cirrus outsourced all information technology strategy and operations to WaveTwo, and John oversaw IT strategic planning, operations and integration for the firm’s newly constructed and acquired hospitals and ambulatory surgery centers in Texas and California.

Prior to his working for Cirrus, John was CEO of GeoPatient, LLC, which provided leads to physicians and medical spas using a particular laser to emulsify fat. He was also CEO Progressive Database Systems, which specialized in the implementation and operations of Oracle, SQL Server, DB2 and Sybase Enterprise Relational Database systems. PDbS merged with Geniant and was then sold to EMC Systems.

John holds a BBA in Management Information Systems from the University of Texas at Austin.