Dan Danford, CFP
CEO, Family Investment Center
Family Investment Center
Dan Danford’s YouTube Channel
Topic: “What Your Mother Never Taught You About Money”
Audience: Consumers and small business owners
Territory: Metro Kansas City: north to Platte City and Liberty, south to Overland Park, KS, east to Lee’s Summit and west to Lawrence
For Dan Danford, a banker-turned-Certified Financial Planner, there are few things more fulfilling than helping people manage their money. While overseeing customer retirement plans in the trust department of a bank, Dan became an expert at investing and explaining complex financial matters to clients, and turned both talents into a career.
Before opening St. Joseph, MO-based Family Investment Center in 1998, Dan was senior Vice President of the Trust Company of St. Joseph, and served in numerous leadership positions for civic and professional boards, including the Board of Governors for Missouri Western State University and as treasurer of the St. Joseph Area Chamber of Commerce.
His unique approach to personal finance has been featured in the Wall Street Journal, Chicago Tribune, Business Week, U.S. News & World Report and the Kansas City Star for such topics as math anxiety, using debt as leverage and why family finances aren’t about achieving money goals, but rather people goals.
Dan’s industry accomplishments include being named among the 150 Best Advisors for Doctors by Medical Economics Magazine; one of 2012 America’s Top Financial Advisors by Conquest Press; receiving the Distinguished Alumni Award by Missouri Western State University; and named in the Top RIA (Registered Investment Advisor} Survey by Financial Advisor magazine and in the TOP DOG Report, the annual compendium of the top advisory firms by Wealth Manager Magazine.
His credentials include Certified Retirement Services Professional (CRSP®), Certified Financial Planner Practitioners (CFP®), NFL Players Association Registered Financial Advisor (NFLPA), and a FINRA Series 65.
A prolific writer, Dan is the author of three books, including his latest, “Stuck in the Middle: The Mistakes That Jeopardize Your Financial Success and How to Fix Them,” which is available on Amazon.
Dan earned a Master’s of Science in personal finance from Kansas State University, holds an MBA from Northwest Missouri State University, and a BSBA in marketing from Missouri Western State University.