Janet White, President
Janet White did her first booking at 16 with New York City’s top deejay, “Cousin” Bruce Morrow and her second booking at 20 with world-renown Broadway composer/lyricist Stephen Sondheim. In one way or another, Janet’s been representing people to other people ever since.
After stints as a reporter at Newsday and Operations Assistant at WABC-AM when it was the #1 radio station in America, Janet got a Master’s degree in Urban Planning from New York University, and spent 12 years as a commercial real estate writer and publicist – nine of those years with her own PR agency in New York and Dallas, where she moved in 1990.
While representing some of the largest companies in the industry in both cities, Janet was a freelance writer for many of the industry’s leading magazines – both under her own byline and as a ghostwriter for clients.
In 1996, Janet began a 14-year career as an outside sales rep of patient room, bariatrics and patient handling durable medical equipment in Texas and Oklahoma.
In 2010, Janet came back to her B2B public relations roots and created The JW Speakers Agency to bring together local business owners who use free speaking as a way to build their business but don’t want the hassles of getting booked, and local business, civic and consumer groups who use free speakers but don’t want the headaches of having to find them.
Janet is the author of Cold Calls to Closing: What Every Small Business Should Know About Selling, available on Amazon.